Financial Contrast: InterCloud Systems (OTCMKTS:ICLD) vs. Sito Mobile (OTCMKTS:SITO)

InterCloud Systems (OTCMKTS:ICLD) and Sito Mobile (NASDAQ:SITO) are both small-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, earnings, risk, dividends, analyst recommendations, institutional ownership and valuation.

Institutional and Insider Ownership

12.1% of Sito Mobile shares are held by institutional investors. 0.5% of InterCloud Systems shares are held by company insiders. Comparatively, 3.2% of Sito Mobile shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


This table compares InterCloud Systems and Sito Mobile’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
InterCloud Systems N/A N/A N/A
Sito Mobile -45.55% -129.76% -72.94%

Analyst Recommendations

This is a summary of recent ratings and recommmendations for InterCloud Systems and Sito Mobile, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
InterCloud Systems 0 0 0 0 N/A
Sito Mobile 0 1 2 0 2.67

Sito Mobile has a consensus target price of $6.00, suggesting a potential upside of 665.01%. Given Sito Mobile’s higher possible upside, analysts plainly believe Sito Mobile is more favorable than InterCloud Systems.

Earnings and Valuation

This table compares InterCloud Systems and Sito Mobile’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
InterCloud Systems $34.52 million 0.01 -$44.33 million N/A N/A
Sito Mobile $39.75 million 0.51 -$17.07 million ($0.68) -1.15

Sito Mobile has higher revenue and earnings than InterCloud Systems.

Volatility and Risk

InterCloud Systems has a beta of 2.99, suggesting that its share price is 199% more volatile than the S&P 500. Comparatively, Sito Mobile has a beta of 0.98, suggesting that its share price is 2% less volatile than the S&P 500.


Sito Mobile beats InterCloud Systems on 7 of the 11 factors compared between the two stocks.

About InterCloud Systems

InterCloud Systems, Inc. provides networking orchestration and automation for software-defined networking (SDN) and network function virtualization environments to telecommunications service provider and corporate enterprise markets in the United States and internationally. It operates through two segments, Applications and Infrastructure and Professional Services. The Applications and Infrastructure segment provides applications and services, including SDN training, SDN software development and integration, and vertical network function validation; and cabling and other field installations, as well as designs, engineers, installs, and maintains various types of Wi-Fi and DAS networks to enterprise customers. The Professional Services segment engages in the design and deployment of SDN and software-defined wide area networking solutions for enterprise and carrier accounts. The company is based in Shrewsbury, New Jersey.

About Sito Mobile

SITO Mobile, Ltd. provides advertisement delivery, measurement and attribution, and consumer insights using its proprietary location-based marketing intelligence platform in the United States and Canada. It offers Ad Placement, which delivers advertisements on behalf of its customers to audiences of existing and prospective consumers in a privacy compliant manner; and advertisements across television, desktop, social media, and digital out of home platforms. The company also provides measurement and attribution products, including Real-time Verified Walk-In, a platform built in-house working in tandem with a data management platform and demand side platform; Location, Audience and Behavior Sciences reports that provide an analysis of a customer's audience, breaking down location, and purchase and demographic data against various control groups for selected targeted audiences in real time; and Purchase Science Reports, which offer transaction data to make marketing campaigns relevant and measurable. In addition, it offers Insights products, such as Consumer Behavior and Location Sciences, which explores the consumer journey and presents strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors. The company provides its services to brands, advertising agencies, out-of-home advertisers, media companies, and non-media companies through salesforce and account management teams. The company was formerly known as Single Touch Systems, Inc. and changed its name to SITO Mobile, Ltd. in September 2014. SITO Mobile, Ltd. was incorporated in 2000 and is based in Jersey City, New Jersey.

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