Analyzing Eventbrite (NYSE:EB) and SVMK (NYSE:SVMK)

Eventbrite (NYSE:EB) and SVMK (NASDAQ:SVMK) are both computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, profitability, dividends, analyst recommendations, valuation and institutional ownership.

Analyst Recommendations

This is a summary of recent ratings and price targets for Eventbrite and SVMK, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Eventbrite 0 4 2 0 2.33
SVMK 0 3 5 0 2.63

Eventbrite presently has a consensus target price of $27.40, indicating a potential upside of 64.96%. SVMK has a consensus target price of $16.75, indicating a potential downside of 0.77%. Given Eventbrite’s higher possible upside, research analysts clearly believe Eventbrite is more favorable than SVMK.

Earnings & Valuation

This table compares Eventbrite and SVMK’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Eventbrite $291.61 million 4.59 -$64.08 million ($1.45) -11.46
SVMK $254.32 million 8.64 -$154.74 million ($1.43) -11.80

Eventbrite has higher revenue and earnings than SVMK. SVMK is trading at a lower price-to-earnings ratio than Eventbrite, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Eventbrite and SVMK’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Eventbrite N/A N/A N/A
SVMK N/A N/A N/A

Institutional & Insider Ownership

44.5% of Eventbrite shares are held by institutional investors. Comparatively, 72.0% of SVMK shares are held by institutional investors. 19.6% of Eventbrite shares are held by company insiders. Comparatively, 26.3% of SVMK shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

SVMK beats Eventbrite on 6 of the 10 factors compared between the two stocks.

About Eventbrite

Eventbrite, Inc. operates a ticketing and event technology platform in the United States and internationally. Its platform integrates components needed to plan, promote, and produce live events that allow creators to reduce friction and costs, increase reach, and drive ticket sales. The company was formerly known as Mollyguard Corporation and changed its name to Eventbrite, Inc. in 2009. Eventbrite, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.

About SVMK

SVMK Inc. provides survey software products and purpose-built solutions that enable organizations to engage with their customers, employees, and the markets they serve in the United States and internationally. Its cloud-based SaaS platform helps individuals and organizations to design and distribute surveys that generate an average of approximately 20 million answered questions daily across approximately 190 countries and territories. The company offers SurveyMonkey CX, a net promoter score solution that transforms customer feedback into actionable insights; TechValidate, a marketing content automation solution; and SurveyMonkey Engage, an employee-focused solution, which measures employee experiences within an organization. It also provides SurveyMonkey Audience, a market research solution that enables organizations to easily gain real-time actionable data from targeted panelists; SurveyMonkey Apply, an application management solution that is primarily used by educational institutions and non-profits seeking to allocate scholarships and grants; and Wufoo, an easy-to-use form builder that helps users create Web and mobile forms, collect file uploads, and receive online payments. The company was formerly known as SurveyMonkey Inc. and changed its name to SVMK Inc. in March 2013. The company was founded in 1999 and is headquartered in San Mateo, California.

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