Head-To-Head Contrast: Her Imports (OTCMKTS:HHER) vs. Trivago (OTCMKTS:TRVG)

Her Imports (OTCMKTS:HHER) and Trivago (NASDAQ:TRVG) are both small-cap consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, earnings, risk, profitability, analyst recommendations, institutional ownership and valuation.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Her Imports and Trivago, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Her Imports 0 0 0 0 N/A
Trivago 0 3 1 0 2.25

Trivago has a consensus price target of $4.53, suggesting a potential upside of 73.37%. Given Trivago’s higher possible upside, analysts plainly believe Trivago is more favorable than Her Imports.

Institutional & Insider Ownership

11.5% of Trivago shares are owned by institutional investors. 1.0% of Her Imports shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Volatility and Risk

Her Imports has a beta of -8.99, suggesting that its share price is 999% less volatile than the S&P 500. Comparatively, Trivago has a beta of 0.61, suggesting that its share price is 39% less volatile than the S&P 500.

Profitability

This table compares Her Imports and Trivago’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Her Imports N/A N/A N/A
Trivago 3.13% 2.94% 2.31%

Valuation & Earnings

This table compares Her Imports and Trivago’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Her Imports $12.14 million 0.12 -$7.48 million N/A N/A
Trivago $1.07 billion 0.85 -$25.38 million ($0.07) -37.29

Her Imports has higher earnings, but lower revenue than Trivago.

Summary

Trivago beats Her Imports on 9 of the 11 factors compared between the two stocks.

Her Imports Company Profile

Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, herimports.com. As of December 31, 2017, it operated 24 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.

Trivago Company Profile

trivago N.V., together with its subsidiaries, operates as a hotel and accommodation search platform. It offers online meta-search for hotels by facilitating consumers' search for hotel accommodation through online travel agents, hotel chains, and independent hotels. The company provides access to its platform through 55 localized Websites and apps in 33 languages. As of December 31, 2018, its hotel search platform offered access to approximately 3.0 million hotels and other types of accommodation worldwide. The company was founded in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. is a subsidiary of Expedia Group, Inc.

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