Viant Technology (NASDAQ:DSP) vs. Pinterest (NYSE:PINS) Critical Comparison

Viant Technology (NASDAQ:DSP) and Pinterest (NYSE:PINS) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, institutional ownership, dividends, risk and profitability.


This table compares Viant Technology and Pinterest’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Viant Technology 1.80% -10.43% -7.27%
Pinterest 14.35% 15.19% 13.09%

Earnings & Valuation

This table compares Viant Technology and Pinterest’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Viant Technology $165.25 million 3.13 $20.64 million $12.07 0.71
Pinterest $1.69 billion 12.65 -$128.32 million $0.51 64.37

Viant Technology has higher earnings, but lower revenue than Pinterest. Viant Technology is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

16.3% of Viant Technology shares are owned by institutional investors. 8.5% of Pinterest shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Viant Technology and Pinterest, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Viant Technology 0 1 4 0 2.80
Pinterest 0 16 11 0 2.41

Viant Technology presently has a consensus price target of $32.25, suggesting a potential upside of 277.63%. Pinterest has a consensus price target of $65.91, suggesting a potential upside of 100.75%. Given Viant Technology’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Viant Technology is more favorable than Pinterest.


Pinterest beats Viant Technology on 8 of the 13 factors compared between the two stocks.

About Viant Technology

Viant Technology Inc. operates as an advertising software company. It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels. The company also offers cloud-based self-service portal that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure; omnichannel demand side platform for ad buyers to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; and Data lake, a software and self-service enables customers with differentiated insights, including foot-traffic data reports, multi-touch attribution, and ROAS analytics. In addition, it provides Identity Resolution to reduce the need for cookies by enabling matching of people-based identifiers and allow marketers to reach targeted consumers in a privacy-conscious manner; and onboarding data integrations provides marketers with high match rates to audience insights for segmentation and targeting. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine, California.

About Pinterest

Pinterest, Inc. engages in the operation of a pinboard-style photo-sharing website. It allows users to create and manage theme-based image collections such as events, interests, and hobbies. The company was founded by Benjamin Silbermann, Paul C. Sciarra, and Evan Sharp in October 2008 and is headquartered in San Francisco, CA.

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