Sound Group (NASDAQ:SOGP) versus AdTheorent (NASDAQ:ADTH) Head to Head Contrast

Sound Group (NASDAQ:SOGP) and AdTheorent (NASDAQ:ADTH) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, valuation, analyst recommendations and dividends.

Earnings and Valuation

This table compares Sound Group and AdTheorent’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sound Group	$316.83 million	0.03	$12.54 million	$0.99	2.16
AdTheorent	$170.81 million	1.72	$10,000.00	($0.06)	-53.32

Sound Group has higher revenue and earnings than AdTheorent. AdTheorent is trading at a lower price-to-earnings ratio than Sound Group, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent ratings for Sound Group and AdTheorent, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sound Group	0	0	0	0	N/A
AdTheorent	0	3	1	0	2.25

AdTheorent has a consensus price target of $4.69, indicating a potential upside of 46.48%. Given AdTheorent’s higher possible upside, analysts plainly believe AdTheorent is more favorable than Sound Group.

Profitability

This table compares Sound Group and AdTheorent’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sound Group	1.69%	8.71%	4.96%
AdTheorent	-2.67%	0.77%	0.64%

Insider and Institutional Ownership

1.6% of Sound Group shares are held by institutional investors. Comparatively, 37.7% of AdTheorent shares are held by institutional investors. 25.2% of Sound Group shares are held by insiders. Comparatively, 7.1% of AdTheorent shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Risk and Volatility

Sound Group has a beta of 1.69, meaning that its stock price is 69% more volatile than the S&P 500. Comparatively, AdTheorent has a beta of 1.18, meaning that its stock price is 18% more volatile than the S&P 500.

Summary

Sound Group beats AdTheorent on 9 of the 13 factors compared between the two stocks.

About Sound Group

Sound Group Inc. operates as an audio-centric social and entertainment company. It focuses on building audio platform to connect and communicate. The company, through its product portfolio and in-house technologies, caters to user interest in audio entertainment and social networking. The company was formerly known as LIZHI INC. and changed its name to Sound Group Inc. in January 2024. Sound Group Inc. was founded in 2010 and is based in Singapore.

About AdTheorent

AdTheorent Holding Company, Inc., a digital media platform, provides programmatic digital advertising services for advertising agency and brand customers in the United States, Canada, and internationally. It uses machine learning and advanced data science to organize, analyze, and operationalize non-sensitive data to deliver real-world value for customers. The company offers predictive targeting solutions across various customer industry verticals and consumer screens, including customized targeting, measurement, and analytical services; and location-based targeting and geo-intelligence solutions. AdTheorent Holding Company, Inc. was founded in 2012 and is headquartered in New York, New York.