comScore (NASDAQ:SCOR) Lowered to “Hold” at StockNews.com

comScore (NASDAQ:SCOR) was downgraded by equities researchers at StockNews.com from a “buy” rating to a “hold” rating in a report issued on Friday.

SCOR has been the subject of several other research reports. Craig Hallum dropped their target price on comScore from $24.00 to $18.00 and set a “buy” rating for the company in a research report on Wednesday, May 8th. Needham & Company LLC lowered their price target on comScore from $17.00 to $13.50 and set a “buy” rating for the company in a report on Wednesday.

comScore Price Performance

Shares of NASDAQ:SCOR traded down $0.52 during trading hours on Friday, hitting $7.49. 24,151 shares of the company’s stock traded hands, compared to its average volume of 19,244. comScore has a 1 year low of $7.11 and a 1 year high of $20.97. The business has a fifty day moving average price of $13.24 and a 200-day moving average price of $15.14. The firm has a market capitalization of $36.18 million, a P/E ratio of -0.41 and a beta of 1.20.

comScore (NASDAQ:SCOR) last announced its earnings results on Tuesday, August 6th. The company reported ($1.19) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.18) by ($1.01). comScore had a negative net margin of 7.96% and a negative return on equity of 44.36%. The business had revenue of $85.84 million for the quarter, compared to analysts’ expectations of $88.70 million. During the same quarter last year, the firm earned ($2.20) EPS. As a group, equities analysts predict that comScore will post 0.39 earnings per share for the current year.

Institutional Trading of comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. boosted its stake in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% in the first quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 174,826 shares of the company’s stock after buying an additional 2,121 shares during the period. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 as of its most recent filing with the Securities & Exchange Commission. 42.15% of the stock is currently owned by institutional investors and hedge funds.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.