36Kr (NASDAQ:KRKR) and Accenture (NYSE:ACN) Head-To-Head Review

36Kr (NASDAQ:KRKR) and Accenture (NYSE:ACN) are both business services companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, valuation, profitability, earnings, institutional ownership and risk.

Risk and Volatility

36Kr has a beta of 0.6, indicating that its share price is 40% less volatile than the S&P 500. Comparatively, Accenture has a beta of 1.23, indicating that its share price is 23% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings for 36Kr and Accenture, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
36Kr	0	0	0	0	N/A
Accenture	0	10	12	0	2.55

Accenture has a consensus target price of $351.82, indicating a potential upside of 6.54%. Given Accenture’s higher possible upside, analysts clearly believe Accenture is more favorable than 36Kr.

Insider and Institutional Ownership

0.1% of 36Kr shares are owned by institutional investors. Comparatively, 75.1% of Accenture shares are owned by institutional investors. 39.4% of 36Kr shares are owned by company insiders. Comparatively, 0.1% of Accenture shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Profitability

This table compares 36Kr and Accenture’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
36Kr	-26.79%	-31.59%	-18.85%
Accenture	10.79%	27.48%	14.59%

Earnings & Valuation

This table compares 36Kr and Accenture’s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
36Kr	$340.19 million	0.03	-$12.71 million	($0.30)	-0.85
Accenture	$64.48 billion	3.21	$6.87 billion	$10.92	30.24

Accenture has higher revenue and earnings than 36Kr. 36Kr is trading at a lower price-to-earnings ratio than Accenture, indicating that it is currently the more affordable of the two stocks.

Summary

Accenture beats 36Kr on 12 of the 13 factors compared between the two stocks.

About 36Kr

36Kr Holdings Inc. provides content and business services in the People's Republic of China. It creates and distributes various content, including insightful reports on companies and industries, timely market updates, thought-provoking editorials, and commentaries, as well as original video and audio content in various industries, such as technology, consumer, retail, healthcare, media and entertainment, and enterprise services. The company's business services include online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, online/offline event, and consulting services; and subscription services to individuals, institutional investors, and enterprises. 36Kr Holdings Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.

About Accenture

Accenture plc, a professional services company, provides strategy and consulting, industry X, song, and technology and operation services worldwide. The company offers application services, including agile transformation, DevOps, application modernization, enterprise architecture, software and quality engineering, data management; intelligent automation comprising robotic process automation, natural language processing, and virtual agents; and application management services, as well as software engineering services; strategy and consulting services; data and analytics strategy, data discovery and augmentation, data management and beyond, data democratization, and industrialized solutions comprising turnkey analytics and artificial intelligence (AI) solutions; metaverse; and sustainability services. It also provides change management, HR transformation and delivery, organization strategy and design, talent strategy and development, and leadership and culture services; digital commerce; infrastructure services, including cloud infrastructure managed, cloud and data center, network, digital workplace, database platforms, service management, and cloud and infrastructure security services; data-enabled operating models; technology consulting and AI services; and technology consulting services. In addition, the company offers engineering and R&D digitization, smart connected products, product as-a-service enablement, capital projects, intelligent asset management, digital industrial workforce, and autonomous robotic systems; business process outsourcing; and services related to technology innovation. Further, it provides cloud, ecosystem, marketing, security, supply chain management, zero-based transformation, customer experience, finance consulting, mergers and acquisitions, and sustainability services. The company has a collaboration with Salesforce, Inc. to develop Salesforce Life Sciences Cloud. The company was founded in 1951 and is based in Dublin, Ireland.