Madison Square Garden Sports (NYSE:MSGS – Get Free Report) and United Parks & Resorts (NYSE:PRKS – Get Free Report) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, valuation, risk and analyst recommendations.
Volatility & Risk
Madison Square Garden Sports has a beta of 0.94, meaning that its share price is 6% less volatile than the S&P 500. Comparatively, United Parks & Resorts has a beta of 2.01, meaning that its share price is 101% more volatile than the S&P 500.
Earnings & Valuation
This table compares Madison Square Garden Sports and United Parks & Resorts”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Madison Square Garden Sports | $1.03 billion | 4.83 | $58.77 million | $0.98 | 211.24 |
| United Parks & Resorts | $1.73 billion | 1.88 | $234.20 million | $3.72 | 14.03 |
Institutional and Insider Ownership
68.9% of Madison Square Garden Sports shares are held by institutional investors. 22.3% of Madison Square Garden Sports shares are held by insiders. Comparatively, 1.1% of United Parks & Resorts shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Madison Square Garden Sports and United Parks & Resorts’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Madison Square Garden Sports | 5.72% | -18.69% | 4.30% |
| United Parks & Resorts | 14.06% | -92.07% | 9.26% |
Analyst Ratings
This is a summary of recent ratings and price targets for Madison Square Garden Sports and United Parks & Resorts, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Madison Square Garden Sports | 0 | 0 | 1 | 0 | 3.00 |
| United Parks & Resorts | 1 | 3 | 6 | 0 | 2.50 |
Madison Square Garden Sports currently has a consensus target price of $235.00, indicating a potential upside of 13.52%. United Parks & Resorts has a consensus target price of $65.00, indicating a potential upside of 24.57%. Given United Parks & Resorts’ higher probable upside, analysts clearly believe United Parks & Resorts is more favorable than Madison Square Garden Sports.
Summary
United Parks & Resorts beats Madison Square Garden Sports on 8 of the 14 factors compared between the two stocks.
About Madison Square Garden Sports
Madison Square Garden Sports Corp. operates as a professional sports company in the United States. The company owns and operates a portfolio of assets that consists of the New York Knickerbockers of the National Basketball Association (NBA) and the New York Rangers of the National Hockey League. Its other professional franchises include development league teams, the Hartford Wolf Pack of the American Hockey League and the Westchester Knicks of the NBA G League. The company also owns Knicks Gaming, an esports franchise that competes in the NBA 2K League. In addition, it operates professional sports team performance centers, the Madison Square Garden Training Center in Greenburgh. The company was formerly known as The Madison Square Garden Company. Madison Square Garden Sports Corp. was incorporated in 2015 and is based in New York, New York.
About United Parks & Resorts
United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates and licenses SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; Abu Dhabi, United Arab Emirates; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; San Diego, California; Chula Vista, California; Tampa, Florida; and Williamsburg, Virginia. In addition, the company operates a reservations-only theme park in Orlando, Florida and a park in Langhorne, Pennsylvania; and theme park in Chula Vista, California. It operates a portfolio of theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brand name. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.
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