Creative Realities, Inc. (NASDAQ:CREX) Major Shareholder Laurence W. Lytton Acquires 10,000 Shares

Creative Realities, Inc. (NASDAQ:CREX) major shareholder Laurence W. Lytton acquired 10,000 shares of the business’s stock in a transaction that occurred on Tuesday, December 12th. The stock was purchased at an average price of $1.90 per share, for a total transaction of $19,000.00. Following the completion of the transaction, the insider now owns 1,052,204 shares in the company, valued at $1,999,187.60. The trade was a 0.00 % increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Large shareholders that own at least 10% of a company’s stock are required to disclose their transactions with the SEC.

Creative Realities Trading Down 2.0 %

Shares of NASDAQ:CREX opened at $4.42 on Friday. The firm’s 50 day moving average is $4.47 and its two-hundred day moving average is $4.20. The firm has a market capitalization of $46.19 million, a P/E ratio of -55.24 and a beta of 3.26. Creative Realities, Inc. has a 52 week low of $1.64 and a 52 week high of $5.20.

Creative Realities (NASDAQ:CREX) last posted its earnings results on Wednesday, August 14th. The company reported ($0.06) EPS for the quarter, meeting the consensus estimate of ($0.06). The firm had revenue of $13.12 million for the quarter, compared to analysts’ expectations of $12.90 million. Creative Realities had a positive return on equity of 0.23% and a negative net margin of 2.40%. During the same period last year, the firm earned ($0.19) EPS. Analysts predict that Creative Realities, Inc. will post -0.07 EPS for the current year.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of CREX. Dimensional Fund Advisors LP lifted its holdings in Creative Realities by 370.9% in the second quarter. Dimensional Fund Advisors LP now owns 49,020 shares of the company’s stock worth $230,000 after purchasing an additional 38,610 shares during the period. Thompson Siegel & Walmsley LLC bought a new stake in shares of Creative Realities during the 2nd quarter worth about $206,000. Finally, Essex Investment Management Co. LLC bought a new stake in shares of Creative Realities during the 3rd quarter worth about $118,000. 41.32% of the stock is owned by institutional investors and hedge funds.

About Creative Realities

Creative Realities, Inc, together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers.