Laurence W. Lytton Sells 4,800 Shares of Creative Realities, Inc. (NASDAQ:CREX) Stock

Creative Realities, Inc. (NASDAQ:CREX) major shareholder Laurence W. Lytton sold 4,800 shares of the stock in a transaction dated Monday, January 22nd. The stock was sold at an average price of $2.81, for a total transaction of $13,488.00. Following the completion of the sale, the insider now directly owns 1,042,804 shares in the company, valued at approximately $2,930,279.24. The trade was a 0.00 % decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Major shareholders that own more than 10% of a company’s shares are required to disclose their transactions with the SEC.

Creative Realities Trading Down 5.4 %

Creative Realities stock opened at $4.19 on Friday. Creative Realities, Inc. has a 1-year low of $1.67 and a 1-year high of $5.20. The firm has a market capitalization of $43.77 million, a PE ratio of -19.95 and a beta of 3.26. The firm’s 50 day simple moving average is $4.47 and its 200 day simple moving average is $4.20.

Creative Realities (NASDAQ:CREX) last released its quarterly earnings results on Wednesday, August 14th. The company reported ($0.06) EPS for the quarter, meeting analysts’ consensus estimates of ($0.06). Creative Realities had a negative net margin of 2.40% and a positive return on equity of 0.23%. The firm had revenue of $13.12 million during the quarter, compared to analyst estimates of $12.90 million. During the same period in the previous year, the business earned ($0.19) EPS. Research analysts forecast that Creative Realities, Inc. will post -0.07 earnings per share for the current year.

Hedge Funds Weigh In On Creative Realities

Institutional investors have recently added to or reduced their stakes in the business. Essex Investment Management Co. LLC bought a new stake in shares of Creative Realities during the 3rd quarter valued at about $118,000. Thompson Siegel & Walmsley LLC bought a new position in shares of Creative Realities in the second quarter worth approximately $206,000. Finally, Dimensional Fund Advisors LP raised its stake in Creative Realities by 370.9% in the second quarter. Dimensional Fund Advisors LP now owns 49,020 shares of the company’s stock valued at $230,000 after purchasing an additional 38,610 shares in the last quarter. 41.32% of the stock is currently owned by institutional investors.

About Creative Realities

Creative Realities, Inc, together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers.