comScore (NASDAQ:SCOR) Now Covered by StockNews.com

StockNews.com began coverage on shares of comScore (NASDAQ:SCOR) in a research note issued to investors on Tuesday. The firm issued a buy rating on the stock.

Other equities research analysts have also recently issued research reports about the stock. Needham & Company LLC dropped their target price on shares of comScore from $17.00 to $13.50 and set a “buy” rating for the company in a research report on Wednesday, August 7th. Craig Hallum reaffirmed a “hold” rating and set a $8.00 price objective (down from $18.00) on shares of comScore in a research note on Thursday, August 29th.

comScore Price Performance

Shares of NASDAQ:SCOR opened at $8.38 on Tuesday. The business’s fifty day moving average price is $6.66 and its two-hundred day moving average price is $9.71. comScore has a fifty-two week low of $4.89 and a fifty-two week high of $20.97. The stock has a market capitalization of $40.98 million, a price-to-earnings ratio of -0.39 and a beta of 1.10.

Institutional Trading of comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. boosted its stake in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% during the first quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The fund owned 174,826 shares of the company’s stock after acquiring an additional 2,121 shares during the quarter. Vanguard Group Inc. owned approximately 3.63% of comScore worth $2,692,000 as of its most recent SEC filing. Institutional investors and hedge funds own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.