Analyzing Salon.com (OTCMKTS:SLNM) and PSQ (NYSE:PSQH)

Salon.com (OTCMKTS:SLNM) and PSQ (NYSE:PSQH) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, risk, earnings, valuation, analyst recommendations, institutional ownership and profitability.

Institutional & Insider Ownership

17.3% of PSQ shares are held by institutional investors. 52.6% of Salon.com shares are held by insiders. Comparatively, 32.1% of PSQ shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Salon.com and PSQ’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Salon.com	N/A	N/A	N/A
PSQ	-227.52%	-404.92%	-112.55%

Analyst Ratings

This is a summary of recent recommendations for Salon.com and PSQ, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Salon.com	0	0	0	0	0.00
PSQ	0	0	1	0	3.00

PSQ has a consensus price target of $3.50, suggesting a potential downside of 10.49%. Given Salon.com’s higher probable upside, equities analysts plainly believe Salon.com is more favorable than PSQ.

Earnings and Valuation

This table compares Salon.com and PSQ”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Salon.com	N/A	N/A	N/A	N/A	N/A
PSQ	$18.74 million	7.25	-$53.33 million	($1.26)	-3.10

Salon.com has higher earnings, but lower revenue than PSQ.

Volatility & Risk

Salon.com has a beta of -0.62, indicating that its stock price is 162% less volatile than the S&P 500. Comparatively, PSQ has a beta of -0.27, indicating that its stock price is 127% less volatile than the S&P 500.

About Salon.com

Salon.com, LLC, an Internet media company, operates an online news Website in the United States. It produces a content Website with various subject-specific sections. The company's Salon.com Website features various voices and perspectives; and covers a range of topics, including news, politics, race, religion, culture, entertainment, sustainability, economy and innovation, technology, and business, as well as food, and health and science. Salon.com, LLC was founded in 1995 and is based in San Francisco, California. As of November 8, 2023, Salon.com, LLC operates as a subsidiary of Find.co.

About PSQ

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.