Comparing Zhihu (NYSE:ZH) and Rightmove (OTCMKTS:RTMVY)

Rightmove (OTCMKTS:RTMVY) and Zhihu (NYSE:ZH) are both communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, institutional ownership, earnings, profitability and dividends.

Analyst Ratings

This is a summary of recent recommendations for Rightmove and Zhihu, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rightmove	0	0	0	0	N/A
Zhihu	0	0	1	0	3.00

Zhihu has a consensus price target of $5.40, indicating a potential upside of 66.67%. Given Zhihu’s higher probable upside, analysts clearly believe Zhihu is more favorable than Rightmove.

Profitability

This table compares Rightmove and Zhihu’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Rightmove	N/A	N/A	N/A
Zhihu	-15.49%	-13.51%	-9.48%

Valuation & Earnings

This table compares Rightmove and Zhihu”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rightmove	N/A	N/A	N/A	$0.86	22.14
Zhihu	$4.06 billion	0.08	-$118.82 million	($1.14)	-2.84

Rightmove has higher earnings, but lower revenue than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than Rightmove, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

0.2% of Rightmove shares are owned by institutional investors. Comparatively, 28.9% of Zhihu shares are owned by institutional investors. 13.6% of Zhihu shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

About Rightmove

Rightmove plc, together with its subsidiaries, operates online digital property advertising and information portals in the United Kingdom and internationally. The company operates through Agency, New Homes, and Other segments. The Agency segment provides property resale and letting advertising services on its platforms. The segment also offers tenant references and rent guarantee insurance services to landlords. The New Homes segment provides property advertising services to new home developers and housing associations on its platforms. The Other segment offers overseas and commercial property advertising services; non-property advertising services that include third party advertising and data services; and mortgage services. It also provides valuation and brokerage services, as well as engages in the sale of property data. The company serves property professionals, such as estate agents, lettings agents, and new homes developers, as well as landlords, surveyors, insurers, mortgage lenders, brokers, and local authorities. Rightmove plc was founded in 2000 and is based in Milton Keynes, the United Kingdom.

About Zhihu

Zhihu Inc. operates an online content community in the People’s Republic of China. Its community allows people to seek inspiration, find solutions, make decisions, and have fun. The company offers technology, business support, and consulting services; information transmission, software, and information technology services. It also offers information and marketing services; vocational training; and internet services, as well as holds audio-visual permit. Zhihu Inc. was founded in 2010 and is headquartered in Beijing, the People’s Republic of China.