Harley-Davidson (NYSE:HOG) Sets New 12-Month Low – Should You Sell?

Harley-Davidson, Inc. (NYSE:HOG)’s share price hit a new 52-week low during mid-day trading on Wednesday . The company traded as low as $31.11 and last traded at $31.11, with a volume of 522949 shares traded. The stock had previously closed at $31.56.

Analyst Ratings Changes

Several analysts recently commented on the stock. Baird R W downgraded shares of Harley-Davidson from a “strong-buy” rating to a “hold” rating in a research report on Wednesday, October 2nd. Bank of America reduced their price target on shares of Harley-Davidson from $50.00 to $45.00 and set a “buy” rating for the company in a research report on Tuesday, October 15th. Citigroup cut their target price on Harley-Davidson from $39.00 to $34.00 and set a “neutral” rating on the stock in a research note on Friday, October 25th. StockNews.com upgraded Harley-Davidson from a “sell” rating to a “hold” rating in a research note on Wednesday, November 27th. Finally, Robert W. Baird downgraded Harley-Davidson from an “outperform” rating to a “neutral” rating and reduced their price objective for the stock from $44.00 to $40.00 in a report on Wednesday, October 2nd. Five investment analysts have rated the stock with a hold rating and four have assigned a buy rating to the company. According to data from MarketBeat.com, the company has an average rating of “Hold” and an average price target of $42.57.

Harley-Davidson Price Performance

The firm has a 50-day simple moving average of $33.35 and a 200-day simple moving average of $34.85. The firm has a market capitalization of $3.88 billion, a PE ratio of 6.86, a PEG ratio of 0.45 and a beta of 1.47. The company has a debt-to-equity ratio of 1.38, a current ratio of 1.41 and a quick ratio of 1.25.

Harley-Davidson Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Monday, December 23rd. Investors of record on Tuesday, December 10th will be given a dividend of $0.1725 per share. The ex-dividend date is Tuesday, December 10th. This represents a $0.69 annualized dividend and a yield of 2.26%. Harley-Davidson’s dividend payout ratio (DPR) is 15.54%.

Insiders Place Their Bets

In other Harley-Davidson news, Director Maryrose Sylvester sold 4,278 shares of the company’s stock in a transaction dated Wednesday, October 30th. The stock was sold at an average price of $32.25, for a total value of $137,965.50. Following the completion of the sale, the director now owns 17,687 shares in the company, valued at $570,405.75. This represents a 19.48 % decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this hyperlink. Insiders own 0.87% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds have recently made changes to their positions in HOG. Dimensional Fund Advisors LP raised its stake in Harley-Davidson by 12.8% during the 2nd quarter. Dimensional Fund Advisors LP now owns 6,248,512 shares of the company’s stock worth $209,576,000 after acquiring an additional 708,260 shares during the period. LSV Asset Management increased its stake in shares of Harley-Davidson by 17.3% in the second quarter. LSV Asset Management now owns 5,705,775 shares of the company’s stock worth $191,372,000 after purchasing an additional 842,407 shares in the last quarter. Pacer Advisors Inc. raised its position in shares of Harley-Davidson by 22,680.0% during the 3rd quarter. Pacer Advisors Inc. now owns 4,182,864 shares of the company’s stock valued at $161,166,000 after purchasing an additional 4,164,502 shares during the period. American Century Companies Inc. lifted its stake in shares of Harley-Davidson by 42.8% during the 2nd quarter. American Century Companies Inc. now owns 2,263,919 shares of the company’s stock valued at $75,932,000 after buying an additional 678,092 shares in the last quarter. Finally, Raymond James & Associates boosted its holdings in Harley-Davidson by 5.0% in the 3rd quarter. Raymond James & Associates now owns 647,000 shares of the company’s stock worth $24,929,000 after buying an additional 30,725 shares during the period. 85.10% of the stock is currently owned by institutional investors.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.