Baozun Inc. (NASDAQ:BZUN) Sees Significant Growth in Short Interest

Baozun Inc. (NASDAQ:BZUN) saw a significant growth in short interest in December. As of December 31st, there was short interest totalling 878,200 shares, a growth of 34.5% from the December 15th total of 652,900 shares. Approximately 1.6% of the shares of the stock are short sold. Based on an average daily trading volume, of 655,000 shares, the short-interest ratio is presently 1.3 days.

Institutional Trading of Baozun

Hedge funds have recently made changes to their positions in the stock. QRG Capital Management Inc. bought a new position in Baozun in the third quarter valued at $50,000. Wolverine Trading LLC boosted its holdings in shares of Baozun by 42.5% in the 3rd quarter. Wolverine Trading LLC now owns 15,228 shares of the technology company’s stock worth $52,000 after purchasing an additional 4,545 shares in the last quarter. Marshall Wace LLP bought a new position in shares of Baozun during the 2nd quarter valued at about $55,000. SG Americas Securities LLC purchased a new position in shares of Baozun during the 3rd quarter valued at about $69,000. Finally, Quadrature Capital Ltd bought a new stake in Baozun in the 3rd quarter worth approximately $148,000. 47.29% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades

Separately, Citigroup boosted their target price on Baozun from $3.90 to $4.20 and gave the stock a “buy” rating in a research report on Tuesday, November 26th.

Baozun Stock Performance

Baozun stock traded down $0.07 during mid-day trading on Thursday, hitting $2.80. 171,906 shares of the company traded hands, compared to its average volume of 384,693. The stock has a fifty day moving average price of $2.77 and a 200-day moving average price of $2.75. The stock has a market cap of $172.06 million, a price-to-earnings ratio of -5.18 and a beta of 0.31. Baozun has a one year low of $1.90 and a one year high of $4.38.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.