Safety Shot, Inc. (NASDAQ: SHOT) Expands Reach in Metro Chicago with New Distribution Agreement

On November 6, 2024, Jupiter-based Safety Shot, Inc. made a significant announcement regarding its innovative alcohol-reducing beverage, Sure Shot. The Company disclosed a new distribution agreement with Huckster, Inc., a prominent Direct-to-Store distributor in Illinois. The agreement aims to enhance the availability of Sure Shot in the metro Chicago market.

Sure Shot, a unique beverage designed to lower blood alcohol content while promoting mental clarity, contains a specialized blend comprising essential B vitamins, antioxidants, electrolytes, and nootropics. This blend assists the body’s natural metabolic processes in efficiently processing alcohol, leading to a reduction in blood alcohol content within as little as 30 minutes. This innovative approach, supported by a recently acquired patent and positive clinical study outcomes, positions Sure Shot as an attractive option for health-conscious individuals seeking to balance a social lifestyle with wellness priorities.

Through the collaboration with Huckster, Sure Shot will be accessible in over 450 chain and independent convenience stores, tobacco shops, and grocery outlets across metro Chicago and southern Wisconsin. The partnership leverages Huckster’s proficiency in direct-to-store distribution and solid connections with retailers, ensuring widespread availability of Sure Shot in this strategic market.

CEO of Safety Shot, Jarrett Boon, expressed enthusiasm about the new partnership, highlighting Huckster’s commitment to delivering top-selling products and unmatched service, which resonates with Safety Shot’s mission of providing high-quality, innovative solutions to consumers. The collaboration is expected to notably increase Sure Shot’s visibility and accessibility in the Chicago area, catering to a broader consumer base.

Huckster, known for representing emerging brands from the outset to the final delivery, services various retail outlets, including 7-Eleven stores, independent liquor stores, convenience stores, and smoke shops. The company meticulously selects products to ensure each item has value for consumers, further endorsing Sure Shot’s placement at checkouts in participating stores to maximize visibility and drive impulsive purchases. This strategic tactic, coupled with the product’s distinctive branding and convenient 4 oz. size, is anticipated to enhance consumer awareness and trial.

In addition to its retail expansion through Huckster, Safety Shot, Inc., a wellness and dietary supplement company, introduced Safety Shot for online purchase via its website and Amazon. The Company is slated to branch into business-to-business sales, targeting distribution to retailers, bars, and restaurants throughout 2024.

This news article is based on the recent 8-K SEC filing submitted by Safety Shot, Inc., and the attached Exhibit 99.1 disclosing the details of the distribution agreement with Huckster, Inc.

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This article was generated by an automated content engine and was reviewed by a human editor prior to publication. For additional information, read Jupiter Wellness’s 8K filing here.

About Jupiter Wellness

Jupiter Wellness, Inc, a wellness company, engages in the research and development of over-the-counter products and intellectual property. Its products pipeline includes Photocil to address psoriasis and vitiligo; JW-700 to treat hair loss; JW-500 for women's sexual wellness; NoStingz, a jellyfish sting prevention sunscreen; and JW-110 for the treatment of atopic dermatitis/eczema.